One of the myths regarding Search Engine Optimisation is that it has to be ridiculously expensive. Another is that lasting results can be achieved immediately on engines such as Google. Whilst looking into the subject of SEO, which has inspired so much controversy, and upon which so many myths have been propounded, I was actually delighted to come across a true success story that serves to allay some of the dubious contentions which abound. Perhaps SEO has unfairly gotten a bad press in some quarters…

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